Independent Gothenburg · The same road the majors use
You made the record. Now make them hear it.
Audora is how an independent artist reaches out to listeners, the platforms and the industry.
We're on your side of the table.
What your music earns is yours.
01 · CREATE
Create
Cover art, press-ready bios and social content, so your release looks professional from day one.
02 · PLAN
Plan
Set your date. We map every post from pre-save to post-release, with captions, hashtags and media prepared.
03 · RELEASE
Release
Live on every major platform through the same network the major labels use, timed for the editorial playlist window.
Everything your release needs
Look like the artist you are.
- Cover art and visual identity made from working designers' briefs
- Press-ready bios in minutes, in your voice
- Social content prepared for every platform
- Short-form campaign video, generated and yours
Out the right way, timed on purpose.
- Distribution through the same network the major labels use
- Timed three weeks ahead, so editorial playlists can find your release before it lands
- ISRCs created for your recordings and yours to keep, metadata handled correctly
- Once it's out, Music shows what your distributor reports: plays, saves, the stores, the playlists carrying it and how listeners found it
Screens are from the product itself, on a demo account.
Release promotion that posts itself to TikTok, YouTube, Instagram and Facebook Pages.
- Bring your own content, or have it drafted for you in your voice
- Captions, hashtags and media prepared for every post
- You review and approve everything before it goes live
- Approved posts publish themselves, on schedule
- Your pitch to Spotify's editors, the pre-save and the Canvas each get a date on the release's calendar, so none of them comes up a week late
Real people are listening.
- Release day with the artists on Audora: your record on their list, and a first listen from the ones who hear it
- Scene: feedback from other artists before you release, and the shows and release parties they're putting on
- What the release did once it was out: plays, saves, playlists and how people found it
- We watch what's performing and put our best artists in front of the industry.
What you get back
Your evenings back. The campaign still runs.
The cover treatments, the bio, the captions, the video and the plan with dates on it are made for you, in your voice. It all goes out when you say so.
Works with ChatGPT, Claude and Copilot
Your AI assistant does the daily work. You make the music.
Audora speaks the Model Context Protocol, so ChatGPT, Claude or Copilot runs your release and your promo. It plans the campaign, writes every post (captions, hashtags, the clip from your Library), fixes what needs fixing and schedules it the moment you say go. It sets up the next single, checks off the pitch and the pre-save, posts your show and tells you what worked last week from your real numbers.
What's going out this week? Make Sunday's Instagram post warmer, and say where we recorded it.
Nothing is scheduled for the next seven days yet. Two Second Take posts are waiting for Sunday at 18:00: Instagram and an Instagram Story.
I rewrote the Instagram caption: "Four days in a rehearsal room in Gothenburg, the door open to the courtyard. Five songs, most of them first or second takes. Second Take is out in three weeks." and added #livetakes. Both posts are ready to schedule when you say go.
01 · PROMO
This week's promo, done
Captions, hashtags and clips for every post, scheduled when you say so.
02 · RELEASES
Your release, set up
Every field the stores want, right first time. Then "how did it do?" in plain words.
03 · LABELS
For labels: the whole roster
One assistant across every artist you run.
The people behind it
Built by people who've been there.
Audora is part of Metalmedia Group, a Gothenburg music company in the business since 2016, with long-standing relationships in the industry behind its distribution.
The artist side is run by Jake E, co-founder and former vocalist of Amaranthe, now fronting CyHra: 25 years writing, touring and producing. The engineering side is led by a team that has spent 20 years building serious digital products.
Audora releases music for Marc Hudson. His solo single Golden went out through Audora, on the same distribution network the major labels use.
Recent releases
Out now, and on the way.
Where your music goes
Everywhere that matters. One delivery.
That's 140+ stores in all, delivered through the same network the major labels use.
The math
What it costs to release music properly.
| Hiring freelancers | DIY with generic tools | Audora | |
|---|---|---|---|
| Release a single globally | $20–$50/yr extra | Most don't offer this | Paid from your plan's credits, with no annual per-release fee |
| Professional cover art | $200–$500 per project | Free, but looks like it | Included, and yours outright |
| Press-ready bio and copy | $100–$300 per piece | You write it yourself | Included, written in your voice |
| Release checks | You brief and chase them | None, so it goes out as you typed it | Checked against store requirements before delivery |
| If you leave | — | Music may be pulled | Your ISRCs are yours to keep and move with you |
| What you pay each month | $200+ per release cycle | $10–$30/mo + your time | One monthly plan, everything included. See plans |
Pricing
One plan covers releasing. Credits cover the work.
Free
$0 /mo
- 20 credits a month
- 3 tracks, 1 album or EP in your catalog
- Full creative suite and Scene
- Distribution and AI assistants are on paid plans
Starter
$8.99 /mo
- 60 credits a month, rollover to 180
- Distribution included, at 10 credits a track: a single is 10, a 10-track album 100
- 19 tracks, 4 albums or EPs
- AI assistantYour release and daily promo, run from ChatGPT or Claude
Artist
$24.99 /mo
- 200 credits a month, rollover to 600
- Distribution included, at 10 credits a track: a single is 10, a 10-track album 100
- 100 tracks, 20 albums or EPs
- AI assistantYour release and daily promo, run from ChatGPT or Claude
Headliner
$49.99 /mo
- 600 credits a month, rollover to 1,800
- Distribution included, at 10 credits a track: a single is 10, a 10-track album 100
- 500 tracks, 60 albums or EPs
- AI assistantYour release and daily promo, run from ChatGPT or Claude
Label
$99 /mo
- Up to 5 artists, each with their own page and catalog
- 1,000 credits a month shared by your artists, rollover to 3,000
- Distribution included, at 10 credits a track: a single is 10, a 10-track album 100
- 100 tracks, 20 albums or EPs per artist
- AI assistantYour release and daily promo, run from ChatGPT or Claude
Prices include VAT. Unused credits roll over, up to 3× your monthly allowance. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns. Everything above that is still paid to you.
Questions
Asked and answered, plainly.
Where will my music be available?
Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud and the rest: 140+ stores in all, delivered through the same distribution network the major labels use (who delivers it, and what that means). Distribution is available on the paid plans.
Why does a release take three weeks?
Three weeks is the editorial window. Spotify's playlist editors only consider a release that's delivered before its date, so we build that time in and use it for your campaign.
Do I own everything I create on Audora?
Yes. Every image, bio and piece of cover art is yours, with full commercial rights. Audora creates the ISRCs for your recordings and they're yours to keep, so your streams and playlists move with you if you ever leave.
Can Audora publish posts for me?
Yes. Once you approve a post, it publishes itself to TikTok, YouTube, Instagram and Facebook Pages on schedule, and you can still post it by hand instead.
Can a label or manager run several artists?
Yes, on the Label plan. Run releases, distribution and promotion for your artists, with your label's name on every release. Audora for labels →
Can my own AI assistant run my release and my promo?
Yes. Audora speaks the Model Context Protocol, so ChatGPT, Claude or Copilot does the daily work in your account: it plans the campaign, writes and fixes the posts with clips from your Library and schedules them once you allow it, sets up the next release to the stores' spec, checks off the pitch and the pre-save, adds your shows and tells you what worked from your own numbers. It asks you about the things only you know, like who played on the track and how the royalties split. Included from Starter up. How it works →
Do my credits expire?
Credits you buy never expire. On a paid plan, unused monthly credits roll over too, up to three times your monthly allowance. On the Free plan, your monthly credits refresh each month.
How is Audora different from DistroKid or TuneCore?
They're built around self-serve uploading: you get your file delivered, and the work of the release stays yours. Audora is built around the release itself: presentation, a campaign made and published on your approval, feedback from working musicians, and delivery through the same network the major labels use.
Guides for independent artists
Written to be useful whether you apply or not.
Promotion
How to promote your music on TikTok
What works on TikTok in 2026: how often to post, which sounds to use and which posts turn viewers into listeners.
12 min read
Money
There is no fixed rate. See the 2026 numbers and estimate your own royalties with our calculator.
9 min read · calculator
Comparison
A head-to-head held to one standard: DistroKid could read it and agree with every fact.
14 min read
What we owe you, in writing → · How a release campaign runs → · How a TikTok campaign runs → · See what a release did →
Everything around the music, done properly.
Audora is for people who put their soul in their music, whatever that music is. We're musicians on your side of the table, here to get that music heard. Apply with a track and a few lines about what you're making. You usually hear back within one business day.
By application only. Any genre, finished or not.
